Barex Distribution AS is a reputable distributor of AIDC solutions (Automatic Identification and Data Capture). The company was founded in 2004 and is highly skilled and specialized within the distribution of POS equipment and solutions for data capture.
The CEO at EET Group, John Thomas says; "We have been successfully growing the POS & Auto ID business in recent years, and we have expanded our product range significantly. The acquisition of Barex Distribution AS will strengthen our position within the business area of POS & Auto ID equipment even more, and add new competent and well-known brands to our portfolio. This acquisition shall be seen in the light of our determined strategy for becoming one of the leading POS & Auto ID distributors in the European market before 2020. We are confident that the product portfolio and the highly skilled organisation within Barex Distribution AS will be an important factor in that process.”
As part of the acquisition, EET Europarts will take over a strong team of experienced and highly skilled employees from Barex Distribution AS.
The General Manager at Barex Distribution AS, Lars Peter Dahl is very pleased with the acquisition. He says; "We really look forward to becoming part of a large and professional company like EET Europarts. Seeing how successful EET Europarts has been in growing their business areas, I feel very confident that this will also reflect with us. I believe the impact of EET Europarts´ unique and efficient distribution model in combination with the products, knowhow and competence from Barex, will bring substantial growth to the POS & Auto ID business."
The acquisition of Barex Distribution AS is the third acquisition made by EET Europarts this year.
To the question whether more acquisitions should be expected, Group CEO John Thomas replies; “We have historically been very successful in our acquisitions and demonstrated, that we are able to develop and grow acquired business activities significantly with: our expertise, our unique e-trade platform, our state-of-the-art logistics set-up and our wide distribution network throughout Europe and Africa. Therefore we have included acquisitions as an important part of our growth strategy. We expect to complete 4 to 5 acquisitions on an annual basis, so I reckon we will close another transaction or two before the year end.”
About Barex AS
Barex Distribution AS is a value-added distributor within the AIDC segment. This means that we distribute products and solutions in marking, data capture and POS equipment. Marking is normally with thermal and thermal transfer printers. Data capture is barcode scanners, mobile computers, RFID, magnetic card readers and screens with and without tapping function. We also specialize in POS equipment as receipt printers, customer displays, monitors, keyboards, cash drawers and supplies.
In addition to this, we have our own development department, which makes software for mobile computers, printers and integration with other systems. We have finished procedures/programs to ERP systems such as Visma Business, Visma Global, Visma Scenario, SAP Business One,Microsoft Dynamics NAV, Uni Micro, + more coming soon.
Our products are aimed at different segments such as: stores/chains, warehouses, healthcare, transportation/logistics and industry in general.